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Practice area 03

Consultative selling & coaching programmes

Soft skills training designed specifically for financial services distribution professionals. Not adapted from another sector. Not off-the-shelf and rebranded. Built around your products, your clients, and your market — every time.

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The problem with most sales training

Generic frameworks have a ceiling. Real capability doesn't.

Most sales training in financial services is borrowed from another industry and adjusted around the edges. The language is wrong. The examples don't fit. The advisers being role-played don't sound like real advisers. And BDMs can tell the difference in about fifteen minutes.

Taylor Healey builds training that is specific to the world your BDMs actually work in — which is why it lands differently. The examples are real. The objections are real. The pressure is real. And the skills transfer.

What we cover
  • Consultative selling — moving from product presentation to genuine discovery
  • Advanced questioning and listening techniques for adviser conversations
  • Value proposition development — articulating what you offer in terms the client cares about
  • Objection handling — structured approaches that don't feel scripted
  • Decision-making psychology — understanding how advisers make decisions and recommendations
  • Meeting structure and preparation — making every conversation count
  • Follow-through and commitment — closing without closing
  • Sales coaching for leaders — building a coaching practice that develops people
Our approach to programme design

Built with the team. Not delivered at them.

Discovery first

Every programme begins with a capability assessment — individual conversations with BDMs and their managers to understand where the real gaps are. We don't assume. We ask.

Built for your context

The case studies, the role plays, the objection scenarios — all built around your products, your clients, and the conversations your team actually has. Nothing generic.

Practical by design

Theory has its place. But the sessions are built around doing — practising real conversations, getting real feedback, and developing real skill. Not watching slides.

Embedded, not delivered

A programme is not a single event. We design for embedding — with follow-up sessions, manager coaching support, and reinforcement tools that keep the learning alive after the workshop ends.

Sales coaching for leaders

Being a great BDM doesn't make you a great coach.

Most sales managers in financial services got the job because they were excellent at selling. But the skills that make a great BDM and the skills that make a great coach are different — and the gap is rarely addressed.

Taylor Healey works with sales leaders to build a coaching practice that is structured, consistent, and tied to real performance levers. Not generic coaching theory. Not one-size-fits-all models. A coaching approach built around the actual process and tools the team is using — so that feedback is specific, objective, and developmental.

  • Coaching frameworks built directly from the sales process — so managers coach to specific behaviours, not general performance
  • Structured 1:1 cadence design — what to cover, how often, and how to make it count
  • Pipeline coaching — using the pipeline as a coaching tool, not just a reporting tool
  • Observation and feedback skills — how to give feedback that lands without damaging trust
  • Developing a coaching culture — from ad hoc conversations to a consistent team rhythm
  • Taylor Healey coaching alongside — we work with leaders in real time, not just in workshops
What clients say

"Taylor Healey improved our sales approach from transactional to truly consultative. Their dual focus on process improvement and behavioural change created lasting impact across our distribution team. Nick's approach was both practical and sophisticated — he brought deep real-world experience to add colour to the theory."

Head of Distribution
Global Asset Manager

"I have had the pleasure of working with Nick and his team for over a decade. He provided consultative sales training for our business development team, undertaken one on one sales training, executive coaching and mentoring. Nick is a trusted and deeply experienced trainer, facilitator and adviser who is very committed to his craft."

Head of Funds Management
Sovereign Wealth Fund